Introduction

Unlock is a decentralized protocol for memberships. We believe that an open protocol for memberships is itself very valuable for the Internet as it removes friction and enables memberships at scale. The model here is a protocol like HTTP that has democratized publishing online for everyone.

Our goal is to make Unlock the default membership primitive for each and every membership, both online and offline, from small indie creators publishing content to large corporations broadcasting videos for hundreds of millions of viewers to local stores wanting to offer unique benefits to their communities.

We also believe that the protocol itself should not be immutable. We believe the protocol should be able to evolve and eventually support currently unpredictable behaviors, and it should be able to sustain education, promotion, and marketing. For this, the core protocol needs to include its own governance mechanism through a Decentralized Autonomous Organization. The DAO's voting rights are represented by the Unlock Protocol Governance Tokens.

Finally, we believe that people who are using the Unlock Protocol should be part of the protocol's governance. Interested individuals should have additional mechanisms that are more meaningful than "buying out other existing community members" that enable them to join Unlock's governance process. For this, the Unlock protocol includes its own governance token, called Unlock Protocol Governance Tokens, which can be earned by anyone using the protocol.

Governance can happen at multiple levels, and we encourage the community to create their own decision-making processes. Currently, the Unlock Protocol DAO uses both onchain governance through the DAO contracts, and offchain governance through Snapshots.

Over time, the Unlock DAO's Timelock contract (Treasury), as well as various individuals and entities in the Unlock community have received tokens from airdrops and other activities. The community has full control over these tokens.