Unlock is a protocol developers, creators, and platforms can use to create memberships. Unlock’s goal is to ease implementation and increase conversion from “users” to “members,” creating a much healthier monetization environment for the web.
In short, Unlock is an open-source, collectively owned, community-governed, peer-to-peer system that creates time-based memberships.
There are a number of interdependent components of Unlock. These are:
- Unlock Labs: The core team that created and currently maintains Unlock Protocol.
- Unlock Protocol: A suite of upgradable smart contracts that create memberships as NFTs.
- The Unlock Ecosystem: A community of creators, distributors, and consumers who share ownership of Unlock Protocol through their contributions using the protocol.
- Unlock DAO: A decentralized organization of token holders who govern and control Unlock Protocol.
- Unlock Tools: Front-end convenience applications built by Unlock Labs to further sustainable innovation on Unlock Protocol.
Unlock Labs created Unlock Protocol to provide an open, shared infrastructure for memberships that removes friction, increases conversion, enables scale, reduces costs, and evolves the web from a business model built on attention toward one based on membership.
Unlock Protocol belongs to the Unlock Ecosystem, not Unlock Labs, and is governed by the Unlock DAO.
We aim for Unlock Protocol to be the primitive for every membership, both online and offline, around the globe. Together, we will create an internet owned and monetized by creators and their supporters.
If you'd like to read more on the entirety of our vision continue on to our Litepaper where we dig into the details.